Proud Pour wines and cider benefit bees, oceans and coral reefs

Winemaking is one of the world’s oldest arts, spanning thousands of years. This has evolved into an industry that fuels destination travel, wedding venues and lively dinner conversation. Now, we can add sustainable practices to that list of accomplishments with a new line of wines by Proud Pour, whose aim is to inspire the environmentalist in everyone, even those who simply want to enjoy a pleasant glass of wine.

person holding two bottles of wine

Proud Pour began in New York City in 2014 when founder Berlin Kelly realized wine could be an avenue for environmental improvements. “I was living in NYC and drinking almost every night with my friends when I learned that NY Harbor has lost 95% of their wild oysters,” Kelly explained. “I launched Proud Pour wines to raise money for NYC oyster restoration with the Billion Oyster Project, our first environmental partner.”

person observing wild oysters

It’s easy to be inspired to save oysters and their habitat, because they are a critical filter for the oceans. In fact, a single oyster cleans 30 gallons of ocean water each day. To bring the project full circle, Proud Pour produces a Sauvignon Blanc labeled “Save the Ocean” (as in Save-ignon). Each bottle funds restoration efforts for 100 wild oysters. Efforts so far have provided restored habitats for 12 million wild oysters.

two bottles of white wine on weathered wood table

A second offering from the company focuses on bee health. “Pinot for Bees” is a Pinot Noir that highlights the need for providing bee habitat. As the print on the bottle explains, “Every bottle plants 300 wildflowers,” which is equivalent to 35 square feet of prime bee habitat. Because bees are credited with providing one out of every three bites of food we eat, it’s great to see the company report that wine-lovers have already funded the planting of 75 acres of wildflowers.

red wine bottle near meadow of wildflowers

The third current selection is labeled, “Rosé for Reefs,” a rosé aimed at educating wine-lovers about the importance of coral reefs. According to the bottle, “Coral reefs cover just 1% of the ocean floor but support 25% of all marine life.” With that in mind, each three cases of this wine results in one new baby coral planting. To date, the company has funded the growth and planting of 112 baby corals.

For those with a different palette and passion for sea turtles, Proud Pour produces a cider made from Connecticut River Valley apples. Like all of its products, Proud Pour’s Cider for Sea Turtles is sustainably grown and vegan. Proceeds from the cider fund the work at sea turtle hospitals that rescue and care for injured sea turtles so they can return to the ocean.

Proud Pour CEO Brian and founder Berlin sitting at table with two bottles of their company's wine

The adventure that is Proud Pour is the result of a two-person show that includes Berlin Kelly, founder, and Brian Thurber, CEO. Thurber came on board in 2015, the same year the wine began hitting the store shelves. Even though just the two of them run the company, they rely on a host of partners to bring the project from grape to nonprofit funding. The process begins by connecting with high quality, sustainable winemakers in Oregon and California. On the other end of the process, they rely on nonprofits who work to protect bees, wild oysters, sea turtles and coral reefs, with more missions on the radar. Thurber told Inhabitat, “Up next are Grenache for Gray Wolves, Chardonnay for Sharks, and Syrah for Soil.”

While myriad companies have joined 1% For the Planet as a way to give 1% of their net profits to environmental causes, Proud Pour has pledged a larger commitment. Proud Pour donates 5% of its top-line revenue, meaning the donation amount is calculated from the revenue, not the amount leftover after everyone gets paid. Proceeds are delivered to 22 environmental nonprofits across the U.S. Six years into the enterprise, the wines can be found in over 700 shops and restaurants in 18 states. That means there are more than 700 opportunities to spread the word about the environment and sustainable actions.

“We’re making Proud Pour into the ultimate tool for recruiting new environmentalists,” Thurber said. “Our fans already use the wines as a casual way to talk about the environment with friends, and we’ll be building new storytelling tools to make those conversations a snap.”

red wine, white wine and rose packed in cardboard box

The current wines can be found online with shipping to 43 states. Each order is sustainably packaged with carbon-neutral shipping. Cider For Sea Turtles is only available in stores. While sale proceeds help restore invaluable ecosystems, the overall vision of Proud Pour is to facilitate conversations about the environment with a goal to create 5 million new environmentalists over the next decade. It seems like a reasonable discussion to have over a glass of wine.

three bottles of wine and two wine glasses on a table

Inhabitat’s review of Proud Pour wines

Occasionally companies offer to send us product samples so we can provide you with a well-rounded perspective, and let me tell you, few have been more fun to sample than Proud Pour Wines. Reviewing wine is entirely subjective, so obviously this is my layman’s opinion.

The bottles are blanketed with the message of environmental awareness and it’s a beautiful thing — both informative and direct.

Save the Ocean, the Sauvignon Blanc, struck me as buttery with a hint of citrus. It’s got more punch than a chardonnay but is tame enough for easy drinking. I can see how it would pair well with oysters and other seafood.

Proud Pour Pinot for Bees wine next to wine glass on patio table

Pinot for the Bees was my personal favorite, considering I’m a red wine fan. Living in Oregon, I’m spoiled by Pinot Noir, so I wasn’t surprised to discover the wine was vinted and bottled a few hours from my house. I found the vintage to be light and smooth. Although it lacks the complexity of big reds, most Pinots do, so it’s not a strike, just more of a profile note. Speaking of notes, this is an easy drinker any time of year.

Rosé for Reefs is a light and crisp option. It’s not a sweet rosé but very quaffable with a gorgeous, medium-pink color. We added strawberries for a burst of fresh, late-summer flavor.

Overall, each wine was a solid option in its own right, and the printed bottle is a beautiful representation of what conversations around sustainable actions should look like. Cheers to that.

+ Proud Pour

Images via Proud Pour and Dawn Hammon / Inhabitat

Editor’s Note: This product review is not sponsored by Proud Pour. All opinions on the products and company are the author’s own.

from INHABITAT https://ift.tt/36ixEe0
via IFTTT

Comentarios

imagenes del medio ambiente para dibujar

5 Benefits of Drip Irrigation Systems

If you want a stunning yard and a low water bill, a drip irrigation system could be for you. Image: Jacky Parker Photography/Getty Images If you live in one of the parts of the country that’s been struggling with drought (or you just don’t want to spend a fortune on your water bill), you’ve probably felt that you face a choice with your outdoor areas. You can either be water conscious or have a beautiful, lush yard, right? When you’ve opted for traditional irrigation systems like sprinkler heads, that’s often true. But, good news, that’s not your only option as far as types of irrigation systems go. If you want a beautiful yard without the high water usage — and resulting bill! — a drip irrigation system could be just what you need. What is a drip irrigation system? This way to water your plants uses dripped water. A drip irrigation system runs either a perforated hose or drip emitters (connected by a hose) under the soil throughout your planting bed. Water drips through small h

New riverside development in China will be an urban renewal

Architects VenhoevenCS have won a major riverside redevelopment in Shenzhen, China . They hope to protect large areas of land from flooding while also creating a vibrant new urban identity for the Bao’an district. The Pailao River Blueway Project constitutes a new biodiverse landscape along the central Pailoa River, an area under rapid urban development where rainfall intensity is increasing. Architects are using this project to design with the water instead of against it. It includes elements such as ponds, green roofs, urban farming plots, wetlands and soft banks, contributing to a natural sponge effect to absorb excess water from the river . Related: 100-year-old railway yard turned into a green space VenhoevenCS also has their sights set on integrating urban regeneration in the area. They have planned cultural and social spaces, including pavilions and parks for cyclists and pedestrians. The design illustrates their nature-inclusive approach, reshaping how humans and the natu

Say hello to the new Toyota electric vehicle, the bZ4X

Toyota is trying to win the electric vehicle game with a stylish new SUV loaded with techy features. The all-electric bZ4X will be rolling onto the lots of U.S. auto dealers this spring. If the name doesn’t immediately strike you as catchy, it might help to understand that “bZ” stands for “beyond zero.” The bZ4X is the first of seven in Toyota’s new line of bZ vehicles. That’s seven out of 15 BEVs, to throw another acronym at you. BEVs are battery electric vehicles, as opposed to HEVs (hybrid electric vehicles) or PHEVs (plug-in hybrid electric vehicles). Related: Consider these factors before buying an electric vehicle All these Vs will help speed Toyota toward its goal of carbon neutrality by 2050. Already, Toyota has more than 20 million models on the world’s roads. The company has pledged to invest another $70+ billion in EVs over the next nine years. So, back to the bZ4X. According to Toyota, the new “BEV-dedicated platform, a first for Toyota, was developed with Subaru

NASA to test the world's first electric airplane

NASA has shared details of its new all-electric plane that is set to take off to the sky this fall. The plane is designed to run fully on electric batteries , departing from the tradition of fuel-powered planes. If all goes well, this will be the first step toward achieving a cleaner, cheaper, and quieter future for aviation. Known as the X-57, the plane is lightweight compared to traditional planes . Its weight helps it use less power over the same distance compared to its equal fuel-powered planes. Further, the plane produces less noise as compared to fuel-powered options. According to NASA, the plane is currently being prepared for initial tests, which will be conducted in the desert east of Los Angeles. Related: Rolls-Royce unveils prototype for world’s fastest electric plane The plane borrows its design from a four-seater plane constructed by the Italian Tecnam corporation. The main reason for this is to help in comparison of the two models of the design. The experts at NASA w

Biomimicry house hints at a solution to the climate crisis

Houses separate us from nature. At least, that’s the idea we’ve had until now. Architecture that uses biomimicry , permaculture and related practices to keep nature in our building spaces offers a green alternative. B+H Architects Director of Biomimicry Jamie Miller is an advocate of sustainable building practices like biomimicry to help with the climate crisis. Biomimicry creates an architectural option that keeps us connected to nature, without removing the biodiversity from the spaces where we live and work. Now the B+H Architects’ newest residential project shows us how a home can blend right into nature itself. Related: It looks like a shark fin and helps urban river flooding A house that disappears into the landscape “Imagine stepping inside a house that disappears into a forest all without ever leaving the city,” B+H said. A landowner in Bengaluru, India wanted to achieve just that, connecting his home to nature within a dense urban area. He didn’t just want to live wit

What are stellar earthquakes that make stars move?

What are stellar earthquakes that make stars move? The Gaia mission of the European Space Agency revealed the earthquakes that occur thousands of light years away. Argentine astronomers explain the scope of this space telescope and its discoveries. In 2013 the European Space Agency (ESA), launched a unique space mission: the Gaia space observatory, a spacecraft designed specifically for astrometry: the science that measures the positions, distances and motions of stars with a precision never seen before. Scientists say the mission aims to build the largest and most accurate 3D space catalog ever made of the observable universe, with a total of approximately two billion astronomical objects, mainly stars, but also planets, comets, asteroids and quasars, among other fascinating objects in the vastness of space. This week, ESA released a new update of data collected by Gaia in the last three years, after having observed 10 million stars and space objects, which led to the publication of s

Bananatex launches a sustainable material revolution at Milan Design Week

A party of three has collaborated to create a multi-purpose material sourced entirely from banana leaves. Swiss bag brand QWSTION, a yarn specialist from Taiwan, and a Taiwanese weaving partner spent four years developing the new material, which is being revealed at the 2019 Milan Design Week. The strong, flexible material, called Banantex, offers a new universal option in the search for sustainable materials . Beginning at the source, the banana leaves come from a natural ecosystem of sustainable forestry in the Philippines. The banana trees grow naturally without the use of pesticides or other chemicals. Plus, they do not require any additional water. The banana plants are a boon to an area previously eroded by palm plantations, bringing back vegetation and a livelihood for local farmers. Related: See how banana trees are recycled into vegan “leather” wallets in Micronesia With a long history of creating materials from sustainable resources, QWSTION saw the strength and dura

Diet for Depression: 8 Foods To Eat And Avoid

According to the World Health Organization, more than 264 million people suffer from depression globally. [1] Symptoms of depression can include sadness, lethargy and a general loss of interest in life. There are a number of ways to combat this and a diet for depression can help not only your mental health but your well-being as well. In fact, a 2017 study found that the symptoms of people with moderate-to-severe depression improved when they received nutritional counseling sessions and ate a more healthful diet for 12 weeks. [2] Just imagine having higher levels of optimism, energy, positivity, focus, and a greater interest in life. Well, you can. Making some adjustments to your diet can help with your depression. Not only are there foods that you could eat to help with your depression but there are foods that you should avoid. Foods That Help With Depression 1. Oily Fish Oily fish such as salmon, sardines, herring, light tuna and mackerel are a healthy source of Vitamin D. [3]

New biofabricated clothing made from algae goes through photosynthesis just like plants

There are a products that completely revolutionize the fashion industry for their eco-friendly approach and innovative vision. Although the fashion industry has made strides over the past few years in terms of sustainable clothing production, there is still a long ways to go. Thankfully, a handful of designers are coming up with incredibly innovative solutions to really change the concept of eco-fashion . One such visionary is Canadian-Iranian designer Roya Aghighi , whose new line of clothing, Biogarmentry, is made from algae that turns carbon dioxide into oxygen via photosynthesis. Made in collaboration with University of British Colombia (UBC) and Emily Carr Univeristy, the Biogarmentry line is a revolutionary design within the world of eco-fashion . While most sustainable designers are searching for fabrics that don’t harm the environment, Aghighi went straight to the environment for her unique fabric, using living, photosynthetic cells in its design. Related: SAOLA offers su

Eco Vlog News

Welcome to my Vlog about the environment and general news related to it. The advancement of technology and the expansion of the human being are inevitable and an essential mark left by progress as a race, but it is important in the process not to lose respect for the environment and the world in which we live. Become aware of its deterioration as an initial measure to begin to become aware of how to take care of it. For these reasons, our little grain of sand as a contribution to an ecological blog in which we offer you the latest Internet news as a reference so that you can inform yourself and become aware of it. In the articles you can find the respective news sources and most current magazines on which the subject in question is being addressed.

Eco-Vlog

Buscar este blog