Prime Roots is upending the food landscape with mushrooms as another protein source. On February 14, the startup will unveil its meatless , non-GMO “bacon” to entice all food-lovers. The one-day-only, limited release will allow customers to order “bacongrams” for loved ones, while supplies last. According to the company website, fungi are considered superproteins. With the use of mushrooms as a protein source, Prime Roots’ products are naturally antibiotic- and hormone-free. Additionally, the startup promises that its products are “delicious tasting, high in digestibility, sustainable, allergen-free, animal-free and non-GMO .” Related: 24-year-old entrepreneur to launch plant-based “superprotein” products by vote Last summer, The Spoon reported that Prime Roots utilizes mushroom mycelium, which has certain qualities that are, by contrast, absent in plant proteins. For instance, “mycelium require minimal resources to grow and are a more efficient source of protein than plants, [the
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